Our Company
Our Mission
A global leader in sports equipment, empowering athletes with the tools they need to achieve their goals. Through the power of sports, we strive to bring people together and create connections worldwide.
Jessie Ding
Our Founder and Driving Force
With over 28 years of experience in the trading and supply chain industry, Jessie, the Founder and President of Elite Sports, has been instrumental in driving the company’s success. Her vision, ambition, and dedication have positioned Elite Sports as a top supplier of sports equipment in the industry.
Jessie’s outstanding contributions have garnered widespread recognition. In 2017, she was appointed Vice President of the Nanjing Football Association. She is a passionate advocate of sports accessibility and is deeply committed to exploring new ways to support the local economy in Nanjing, JiangSu Province, China.
Our History
A History of Powering Up Performance & Quality
Since its establishment in 1997, Elite has embarked on a transformative journey. By the turn of the century, the company had revolutionized hand-stitched ball production, captivating the industry with unrivalled craftsmanship. In 2000, a game-changing joint venture with Leatherware PVT (Pakistan) propelled the company’s global influence to new heights.
In subsequent years, Elite has continued to push boundaries, transitioning to machine-stitched ball production, introducing dynamic production methods delivering products with efficiency and precision. Building upon its growing reputation, the company became a trusted supplier for multiple large brands by 2018, ensuring compliance with industry standards and cementing its position as a reliable partner. Recognizing the changing landscape of the market in 2019, Wisefield, EasyLink, and in-house brands were established to cater to the diverse needs of customers, offering a range of tailored solutions.
Early 2020 witnessed a significant milestone for Elite, with the establishment of a new factory in Anhui, China. This strategic move allowed for increased production capacity and enhanced operational efficiency. Technological advancements, an R&D centre, and ESG commitments has further solidified Elite’s growth as a industry leader. Early 2024, marked the ground breaking collaboration with Kinexon, a leading provider of advanced sports analytics. This strategic alliance promises to reshape the industry and drive innovation to unprecedented heights. The company remains dedicated to forging strategic partnerships and implementing sustainable initiatives, fostering growth and development in both local and international markets.
Business Pillars
Our supremacy lies in streamlined supply chain and manufacturing operations, leveraging automation, smart manufacturing, and strategic alliances. Embracing ingenuity in design, our in-house R&D facility fuels the creation of cutting-edge products. Upholding uncompromised standards, we prioritize audits and compliance to ensure utmost quality and ethical practices. Through the integration of two advanced printing machines, we optimize workspace utilization and efficiency, resulting in consistent quality and seamless production across our entire product portfolio.
Supply Chain & Manufacturing Excellence
Fostering a vibrant culture lies at the core of our identity, serving as a catalyst for our endeavors. Within Elite, we embody the values of sports culture, including teamwork, dedication, perseverance, and a deep reverence for the sport’s legacy. Our partnerships with Mitsubishi, Women Football Clubs in China, the Nanjing Football Association, the China Football Association, FIFA, and the JiangSu and Anhui Provincial Governments, alongside our affiliation with many other Sports Associations, exemplify our commitment to promoting football and other sports across various levels and preserving its illustrious history. Through these collaborations, we aim to cultivate an environment that celebrates diversity, embraces inclusivity, and nurtures an enduring passion for sports.
Sports Technology
The Sports Academy holds immense significance within Elite as it harmonizes with our vision of fostering young athletes and advocating for comprehensive growth. It serves as a pivotal platform for nurturing talent, enhancing skills, and cultivating character. Collaborating with the Education Ministry and founding the Football Academy, our objective extends beyond technical instruction, encompassing discipline teamwork, and a profound appreciation of the sport’s heritage. Additionally, our Sports Academy proudly offers an exchange program for local youth, enabling them to broaden their horizons and engage in cross-cultural learning experiences abroad. Our mission is to facilitate knowledge exchange, foster global connections, to establish a secure and inspiring environment where young individuals can flourish, embracing the positive aspects of sports within our local community.
Sports Academy
Fostering a vibrant culture lies at the core of our identity, serving as a catalyst for our endeavors. Within Elite, we embody the values of sports culture, including teamwork, dedication, perseverance, and a deep reverence for the sport’s legacy. Our partnerships with Mitsubishi, Women Football Clubs in China, the Nanjing Football Association, the China Football Association, FIFA, and the JiangSu and Anhui Provincial Governments, alongside our affiliation with many other Sports Associations, exemplify our commitment to promoting football and other sports across various levels and preserving its illustrious history. Through these collaborations, we aim to cultivate an environment that celebrates diversity, embraces inclusivity, and nurtures an enduring passion for sports.
Sports Culture
Football sports therapy and rehabilitation hold paramount importance for Elite, as it elevates athletes’ well-being and performance. Within the company, we embrace a holistic approach to athlete care, with a sharp focus on injury prevention, recovery optimization, and performance enhancement. Our strong commitment lies in delivering innovative products and techniques that cater to the unique requirements of each sport. At Elite, our goal is to offer comprehensive support to athletes, safeguarding their physical health and empowering them to excel in every game they undertake.
